About Us
Mission
We are here to reinvent the wheel. Our mission is to improve people’s lives and drive sustainable transportation through innovative technology.
Our team of engineers and designers is dedicated to improving mobility for everyone who uses wheels for transportation, all over the world.

About
SoftWheel develops advanced in-wheel suspension technology to enhance personal mobility. Our innovative suspension system is engineered for use in the wheelchair, bicycle, and automotive sectors.
Based in Tel Aviv, Israel, SoftWheel has strategic partnerships with leading global companies, such as NSK, Linamar, and others.
Team

Yuval Grimberg
General Manager

Yoav Schatz
Product Manager

Hadar Cohen
Marketing & Communications Manager

Eli Tzarfati
Operations Specialist

Tomer Lippmann
Product Engineer

Dror Cohen
Product Specialist

Yaron Cohen
Workshop Manager
Partners














