About Us

 

Mission

We are here to reinvent the wheel.

Our mission is to improve people’s lives and drive sustainable transportation through innovative technology.

 

Our team of engineers and designers is dedicated to improving mobility for everyone who uses wheels for transportation, all over the world. 

 

About

SoftWheel develops advanced in-wheel suspension technology to enhance personal mobility. Our innovative suspension system is engineered for use in the wheelchair, bicycle, and automotive sectors. 

Based in Tel Aviv, Israel, SoftWheel has strategic partnerships with leading global companies, such as NSK, Linamar, and others.

 

Daniel Barel

CEO

Yuval Grimberg

General Manager

Hai Aviv

CFO

Ahishay Sardes

CTO

Limor Raz

VP HR

Yoav Schatz

Product Manager

Hadar Cohen 

Marketing & Communications Manager

Eli Tzarfati

Operations Specialist

Abraham Luria

Quality Control Director

Michael Oysgeld

Product Engineer

Dror Cohen

Product Specialist

Yaron Cohen

Workshop Manager

Tomer Lippmann

Product Engineer

Shir Arbitman

Operations & Business Analyst

Hila Yaakovan

Marketing & HR

Ofir Lauf

H.R

Roy Chen

IT Manager

Michael Hajaj

Controller

Kety Breydo

Chaos Manager

David Poole

Regional Director, U.S.

Vladimir Valenta

Regional Manager, Europe

 

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